Called Xaymaca (Land of Wood and Water) by the Taino, colonized by the Spanish in 1494 and captured by the English in 1655, Jamaica has been through a lot. Located South of Cuba, Jamaica is a Caribbean island with an eclectic heritage. The Jamaican identity is formed from an amalgamation of peoples with varying backgrounds and cultures. It is often called a true melting pot, with attributes that cannot be replicated anywhere.
Unfortunately, the Jamaican tourism product is marketed as mostly white sand and blue sea. This deprives potential tourists and even Jamaicans of the unique experience Jamaica has to offer. Jamaica has Fort Charles and the remnants of the Port Royal Earthquake of 1692. Magnificent structures such as the Seville site which has existed since 1509. Every corner in Jamaica has a story and the people are ready to tell it but who knows about this and who stores our history?
What’s this about being cultured?
This brings me to my main point, museums, close your mouth, don’t act surprised, hmph, yes Jamaica has museums and I have worked with one for two years. Museums are institutions that act as repositories of information of heritage and culture. Whether we accept it or not, museums play an important role in identity building. Museums in Jamaica are however undervalued, underexposed and ultimately underutilized. We cannot negate that history and heritage provide frameworks for identity building; they help to form our opinions, make changes and prevent us from making similar mistakes. It is not about being archaic and living in the past, it’s about embracing and “honouring the past and repositioning for the future” (motto of the National Library of Jamaica). The Institute of Jamaica is Jamaica’s premier museum and has been in existence since 1879, yikes right… who wudda thunk it.
Then there is the world famous Bob Marley Museum but lets not jump ahead of ourselves….
With what I believe is the lack of readily available information on museums in Jamaica, I will dedicate my next few blog posts to exploring museums in Jamaica . I hope this will help to start the revolution for a “museum visiting culture” as they provide excellent entertainment… culturally speaking of course.
So to get things started, I decided to interview Mr. David Stimpson, museum professional from Jamaica here are the questions I asked:
Me: What do you think is the general culture towards museums in Jamaica?
David: Virtually non-existent. An idea develops among those travelled and what is seen on media, but there is no local museum culture or really even purposive thought on museum work or culture as an organic process.
Me: What’s your view on the idea that museum visiting in Jamaica is for a certain “kind”?
David: What kind I don’t know. Museums tend to be elitist in vision, but this is exaggerated in 3rd world countries where there are such disparities in education/awareness levels and certain values.
Me: What role does the museum play in the retention of culture in Jamaica?
David: Actually, probably very little generally speaking, given that the conventional value-system our museums still reflects (not current representation of cultures) have so little relationship with the real world goals.
Me: With Jamaica having so many historical sites, why do you think we are still marketed in tourism as blue sea and white sand?
David: We don’t have so many, but with those we do, I’d say because we – our private/public leadership don’t respect or believe enough in local heritage values, they always return to the image/stereotype the media feeds to the foreign market.
Me: Would marketing Jamaica’s culture as an essential part of our tourism package put the culture at risk to “dilution?
David: Once a dollar value commodities and quantifies anything, it becomes subject to the vagaries of the market, controlled and eventually undermined by the need for money as the prime cause.
Me: Museums have a reputation for being institutions of the past, how then do you market these institutions as institutions of or with relevance?
David: It seems to me that their relevance must come by tying present circumstances and trends to their historic origins, not the inverse as is typical. How to achieve this is what we (museum professionals) are entrusted to figure out. The people’s museum (referring to the People’s Museum of Craft and Technology in Spanish Town) idea of using excelsior crackers as a gimmick exemplifying a custom now with an industrial spin is sort of what might help.
The next blog post will look at an exhibition from the Institute of Jamaica…. See you soon.